Morgan Lovell refurbished the loyalty and rewards programme of Virgin Group with a spirited playfulness that reflects Virgin companies – from a 7ft high giraffe to the office zebra and guitars from some Virgin Records recording artists.

Morgan Lovell explored these themes using modulyss’ ranges to reflect Virgin’s upbeat personality.  Key to reflecting the brand  – Millennium Nxtgen 355 brought the famous red theme into play in conjunction with various colours in the Fashion& and DSGN Cloud ranges.